This website is in the medical niche and we all know how volatile this niche can be. When it comes to having your T’s crossed and your I’s dotted, you need to really pay attention to detail in this niche. As you can see we were able to get a ton of traffic to this website from the work we completed. We took the site from getting 1500 organic visitors per month to 100k+ organic visitors per month at its peak. Unfortunately we were working on a ticking time bomb. Previous link building done to this website, it being in the medical niche and a Google update made for the perfect storm in August of 2018. As a means of course correction we deleted over 1500 old blog posts (they had no link/traffic and were ‘filler’ content), did extensive on-page work, got the page load time to 1.5 seconds with the DOM interactive after .8 seconds and tried our best to dilute the anchor text to the website from the previous work of the ‘white hat’ SEO. This site is a work in progress but the organic traffic has stabilized and is beginning to recover. This is a VERY long term project and anyone trying to rank in this niche needs to be fully aware of this. YMYL niches are not for the faint of heart.